March 3, 2025 - 91快活林 Team, Insights & Resources
Finding your place in industry: Lessons from sports and sales聽
By Stacey Moorcroft
Director of Business Operations, Global Sports & Live Events, 91快活林
I never really said goodbye to myself as a basketball player. I just transitioned that competitive energy into my career in technology sales.
When I think about what鈥檚 shaped my path in sports broadcasting and live production, it always comes back to teamwork, pressure, and passion 鈥� three things I learned early on from basketball. Growing up in Brockville, Ontario, I was lucky to play the sport I loved at a high level. I wasn鈥檛 always the leading scorer, but I thrived in defense, blocking shots, setting up my teammates, and doing the work that didn鈥檛 always show up on a stat sheet. It turns out that mindset fits perfectly in sales and business operations, too.
At 91快活林, my role is all about making sure the team wins together. The best sales environments, like the best teams, are built on collaboration. I don鈥檛 see success as an individual achievement鈥攊t鈥檚 about ensuring everyone is set up to do their job. If I do my job right, I鈥檓 not just closing a deal 鈥� I鈥檓 helping our clients put on an incredible live production, and I鈥檓 making sure my colleagues have what they need to make that happen.
Live production is a high-stakes world. There鈥檚 always another game, another show, another deadline. There鈥檚 no 鈥渨e鈥檒l do it next week鈥� when a broadcast needs to go live tonight. That鈥檚 something I love about this industry 鈥� the pressure, the urgency, the feeling that what we do matters.
I still remember driving equipment across the border on a long weekend to get it to Sunday Night Football on time. It wasn鈥檛 glamorous, but it was necessary. And that鈥檚 the reality of this industry: sometimes, you step up because there鈥檚 no other option. You figure it out, you get it done, and you do it as a team.
One of the biggest misconceptions about sales is that it鈥檚 just about pushing a product. But the best sales reps鈥攖he ones who really make a difference鈥攁ren鈥檛 just selling. They鈥檙e problem solvers. They鈥檙e advocates. They鈥檙e working to make sure their customers succeed, whether that鈥檚 through technology, support, or just showing up when things go wrong.
When Bridgestone Arena (home of the Nashville Predators) suffered a flood in their control room, we had to move fast. That鈥檚 what really matters in this business; being there when things go sideways. It鈥檚 easy to take an order when everything is fine, but real relationships are built when you show up in tough moments.
For a long time, I didn鈥檛 know how to turn that competitive energy off. And it caught up with me. In 2021, I hit burnout. Hard. I was working too much, isolated in my apartment, and suddenly realized that my entire identity had become wrapped up in work.
That was a wake-up call. I had to learn how to separate my work and personal life 鈥� literally, by getting separate phones. I had to figure out when to push hard and when to step back. And honestly? That鈥檚 still a work in progress. I was diagnosed with ADHD last year, and it helped me understand why I hyperfocus so much on projects, sometimes at the expense of everything else. Learning how to balance ambition with sustainability has been one of the biggest challenges of my career.
This industry moves fast. There鈥檚 always another event, another deal, another opportunity. But if you鈥檙e just starting out 鈥� especially as a woman in broadcasting or live events 鈥� here are some keys I wish I’d known from the beginning:
At the end of the day, I鈥檓 still the same person I was on the basketball court鈥攑laying defense, setting up my teammates, and doing what it takes to win. The difference is that now I鈥檝e learned winning isn鈥檛 just about hard work. It鈥檚 also about showing up for yourself, too. Work hard, be a great teammate, and don鈥檛 lose sight of yourself along the way.
Stacey recently appeared on the “On to Something” podcast with Bryan Fenley, where she tells her story in full. Watch it for free on YouTube below:
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