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For those exploring NAB Show 2025 or looking to dive deeper into the technology on display, here’s a quick virtual tour of the immersive world Ross Virtual Solutions has created. 

From captivating audiences with eye-catching graphics to telling stories in fantastical worlds — or making the most of studio space and time — this showcase demonstrates how Ross Virtual Solutions support creative and operational goals alike.   

Voyager, the Unreal Engine-based render engine, enables the creation of photorealistic environments, AR (Augmented Reality) elements, and stylized virtual worlds.  

Lucid Studio is a powerful control tool that bridges the creative world into the everyday operational space. Designed with simplicity in mind, it allows non-technical users and on-air talent to easily manage virtual productions. With its proven and integrated MOS capabilities, journalists, producers, and talent can add and edit Virtual Graphics as easily as a lower third. 

Voyager Trackless Studio offers an accessible and cost-effective way to produce virtual productions, using the same high-quality assets and realism found in fully tracked environments—without the need for tracking hardware or additional infrastructure.  

This year’s NAB Show setup features a hybrid space that highlights the use of Greenscreen Virtual Set Production with AR (Augmented Reality) set extensions and a cost-effective use of LED-based XR (Extended Reality). This hybrid approach showcases the flexibility of modern production. Even in a compact space, it’s possible to create a warm, inviting environment for guest interviews—wardrobe freedom included.   

Simultaneously, large immersive sets and dynamic presentation areas—that rival national sports studios—are created virtually, eliminating the need for extensive physical infrastructure. 

With virtual production, transforming the look and feel of a set requires no downtime or construction. One space can serve multiple formats, from rebranded productions to rapid switches between a sponsored lifestyle show and a hard-hitting newscast—all without lifting a single prop. This flexibility eliminates nearly all barriers in the ever-changing studio utilization dilemma – aside from the number of hours in a day.   

 

Behind the scenes: what’s powering it all? 

As a technology showcase, NAB Show is the perfect place to reveal what’s happening behind the curtain. For anyone watching a live demo — or catching up after missing a few details — here’s a high-level overview of the two featured stations. 

Station 1 demonstrates a blend of Tracked Virtual Sets and AR, featuring the Ross Camera Motion Systems Blackbird Robotic Pedestal and Trackless Studio. Integrated control via OverDrive highlights the benefits of MOS-driven workflows. 

Station 2 builds on that foundation with control of LED screens using XR, XPression Tessera, and Carbonite Mosaic, all viewed through a Furio rail-mounted camera. 

For questions, further information, or to book a hands-on session with one of 91¿ì»îÁÖ’s experts, click here or stop by Booth SL206 at the entrance of South Hall.