However, making a successful corporate video can be quite scary. Some of the questions that might be circling your mind include:鈥� 

• Should you work with a video production agency?鈥� 
• Is it better to hire a videographer?鈥� 
• Should you stick to your budget and rely on your in-house teams?鈥���

To put your mind at ease, this article explores how you can use the right tools to help your non-technical teams and subject matter experts produce engaging corporate video content.鈥� 

What is brand video production?鈥�

Brand video production aims to communicate a company鈥檚 values and identity to viewers by creating high-quality corporate videos.鈥� 

Organizations create corporate videos to communicate a specific message. There are many different types of corporate videos, including product demos, explainer videos, company culture videos, and advertisements.鈥� 

In addition to communicating a specific message, these videos are also designed to achieve a specific desired outcome, such as boosting employee engagement, brand awareness, or sales.鈥� 

Importance of high-quality corporate video production聽

High-quality corporate videos can help you build strong relationships with your target audience and boost your video marketing efforts. Compared to images and text, videos are better at grabbing and holding the viewer鈥檚 attention. This makes them great for communicating your message.鈥� 

Video content also promotes loyalty and trust with your target audience by eliciting positive emotions through the combination of narrative, sound effects, and visuals. Top-tier videos are easily shared across various platforms, boosting their ability to promote visibility and awareness.鈥� 

More importantly, videos enhance conversions by catering to customer pain points and clearly detailing services and products. They also increase the amount of time visitors spend on your website, boosting its SEO rankings as a result.鈥� 

Strategies and ideas for different types of corporate videos聽

There are many different types of corporate videos. Each one is designed to achieve a different goal. Here鈥檚 a breakdown of the main types of videos and ideas on how you can boost their quality.鈥�� 

1. Origin story videos聽

These videos tell a positive and inspiring story of how the organization was founded. An origin video can contain details about the founding members, their reasons for starting the company, the obstacles they faced, and their successes.鈥� 

A great origin story should be authentic, creative, and emotional, showcasing your brand鈥檚 purpose and vision. For the best outcome, consider hiring a creative copywriter and storyteller when creating an origin story video.鈥�� 

2. Commercials and video ads鈥�

Video ads are designed to promote a service or product. They are one of the most common types of corporate videos and typically range between 15 seconds and 2 minutes in length. These videos can be used on a variety of platforms, including social media, TV, and YouTube.鈥�

A good commercial should grab the viewer鈥檚 attention in the first few seconds and retain it for the rest of the ad. These videos should also be concise and free of any filler material. They should also have a clear call to action.鈥� 

3. Product demo videos聽

A product demo video is the way to go for companies looking to show off new product functionalities and features. These videos help customers envision the usefulness of a product or service by showing how features can be applied in practical scenarios.鈥� 

In addition to featuring simple instructions on how to use the service or product, these videos should include use cases of the product, relatable pain points, and practical advice and examples.鈥� 

4. Corporate safety and training videos聽

These videos promote workplace safety and teach new skills to employees. Data protection, workplace hazards, and fire safety are some of the main areas addressed by safety videos. Training videos can also teach new skills, such as how to use the latest software solutions and handle daily processes.鈥� 

Some of the hallmarks of engaging safety and training videos include the use of easy-to-memorize visual elements, step-by-step instructions, and concise and straightforward advice.鈥� 

5. Customer testimonials鈥�

These videos feature genuine customers detailing their experience using a specific service or product. They are essential for building credibility and trust.鈥� 

A captivating customer testimonial video should use evocative and descriptive language, genuine descriptions of how the product made the customer feel, and a clear and heartfelt explanation of the outcome achieved. The video should also compare the product or service to competing options, positioning it favorably.鈥� 

6. Broadcast meetings & events

Broadcasting meetings and corporate events allow organizations to connect with employees, stakeholders, and external audiences in real time, ensuring key messages are delivered clearly and effectively. Whether it鈥檚 an all-hands meeting, a product launch, or a thought-leadership panel, live-streamed events create opportunities for engagement, transparency, and brand credibility.

A well-produced broadcast meeting or event should focus on:

鈥� Clear audio and visuals 鈥� Poor sound or video quality can make even the most compelling content ineffective. Invest in good microphones, lighting, and reliable streaming platforms to maintain professional production standards.

鈥� Engaging presentation formats 鈥� Incorporate multi-camera setups, live graphics, and pre-recorded segments to keep viewers engaged. Switching between speakers, showcasing slides, and integrating audience questions in real time can elevate the experience.

鈥� Interactive elements 鈥� Encourage audience participation through live Q&A sessions, polls, and chat interactions. This fosters a two-way conversation rather than just a one-way broadcast.

鈥� On-demand accessibility 鈥� Not everyone can attend a live event. Make sure recordings are available afterward, allowing employees, clients, or prospects to revisit key moments at their convenience.

With the right tools and workflows, even non-technical teams can take control of event broadcasting. Platforms like Quorum simplify live production, making it easier to deliver professional-quality streams without the need for extensive technical expertise.

Empowering non-technical staff to produce engaging video content聽

The video production process involves several important steps, including pre-production, production, and post-production. Suppose you are producing videos that offer a significant return on investment once they are distributed to the target audience (like video ads). In that case, you can justify the cost of hiring a corporate video production company to handle your content creation.鈥� 

However, if the content does not have a visible return on investment (say, an origin video), you might be better served by an in-house video production team.鈥� 

By providing your in-house team with powerful yet easy-to-use video production automation tools like Quorum, you can empower them to create high-quality video content and enhance your organization鈥檚 corporate live-streaming efforts. With this tool, your in-house team and subject matter experts will have complete control over the production process, ensuring that you end up with a highly accurate and informative video.鈥� 

Build your brand image with high-quality video聽

Are you ready to give your in-house team the tools they need to create top-quality corporate videos? Contact 91快活林 today to discover how to make this a reality.鈥�� 

The post How to use corporate video production to build your brand聽 appeared first on 91快活林.

Today鈥檚 employee teams are distributed worldwide, making efficient and seamless communication more challenging. Fortunately, organizations can turn to video to connect teams and maintain employee connections. Streaming meetings enables employees to seek clarifications, offer feedback, and keep up with updates.鈥� 

Common issues and challenges of town hall streaming 

You can use a variety of tools to video stream town hall meetings. However, despite being feature-rich, some of the most popular tools also suffer from many glaring issues. Some of the commonly encountered challenges when using tools like Zoom and Google Meet to livestream town halls include: 

• Complex UI: Zoom is known for its feature-rich nature. However, this can also make it feel less intuitive and more complicated to use. If you are unfamiliar with video streaming tools, you will need help activating video and audio for your live streams when using this tool. 

• Poor video quality: Quality is one of the most obvious issues when video streaming meetings. High-quality video will give your meetings a professional look. However, you might not be able to produce HD video when using some of the available video conferencing tools.鈥��� 

• Finding and displaying participants: As a host, you need to have an efficient way of finding people when streaming an event with a large group of participants. Zoom does not have a search feature to find other participants and does not give hosts adequate control over the order of the images of participants. 

• Branding: Delivering a customized video stream can be challenging when using tools like Google Meet and Zoom. If you want to create a branded town hall streaming experience, you will need customized lower thirds, background graphics, and more. Such features may not be supported by most of the popular video conferencing tools. 

Your town hall meeting will be less productive if you don鈥檛 have practical solutions to these technical streaming challenges.鈥�� 

The need for simple and cost-effective town hall streaming  

There is no debating the importance of town halls. However, it is also true that these meetings do not generate a palpable return on investment to justify spending on technical staff a broadcaster might use because the content is a net expense and is unlikely to bring in any revenue.鈥� 

With that in mind, there is a growing demand for cost-effective town hall broadcast solutions for government and corporate teams.鈥� 

What is automated video production?鈥� 

Unlike traditional video production, where everything is done manually, automated video production involves creating and editing videos using a predefined automatic process. Video automation allows you to create numerous dynamic videos without much human intervention.鈥� 

In addition to simplifying the process of broadcasting official events, this video production method can also efficiently generate content for marketing, personalization, and social media.鈥� 

Quorum allows anyone to easily produce professional-grade content. This powerful mark-based system relies on a user-friendly web interface to simplify the meeting production process. It is easy to know where everyone will be positioned during meetings. Making it possible to automate large parts of the production process, which simplifies things to the point where anyone can operate the system.鈥� 

The benefits of automating live video production 鈥� 

Video production automation is highly advantageous to anyone who intends to create many videos that follow a similar pattern. The following is a list of some of the main benefits of automation.鈥� 

1. Effortless creation of professional-quality videos 鈥� 

Automation allows organizations to create high-quality videos without the need for large and highly skilled production teams. For instance, Quorum is specifically designed to change how users work with other video production and editing tools (like Carbonite switchers and Xpression graphics) without changing the quality of the output.鈥� 

2. Integration with third-party tools 

The best video production automation tools save you money by working seamlessly with existing third-party tools such as microphone and camera systems. With the right tool, you will not need to spend more money acquiring compatible hardware.鈥��� 

3. Reduce human error 

Automation minimizes the need for human input, and with it, the chances of human error. Thanks to its highly automated nature and intuitive controls, Quorum is designed to be highly user-friendly. Users can master this tool in minutes and enjoy the benefits of an automated video creation process in no time.鈥� 

Transform your town halls today鈥�

Video production automation can simplify your video creation process while boosting the quality of the resulting content. Contact 91快活林 today to learn how to take your upcoming town hall broadcast to the next level.鈥� 

The post Simplifying town hall broadcasts: Tools and strategies that work聽 appeared first on 91快活林.

While today鈥檚 tally light systems are highly sophisticated with exceptional capabilities, the early systems were elementary. Dig in as we highlight the incredible transformation of the camera tally light system.   

What was the first camera tally light system?  

The first tally light system was a simple light atop the camera monitor to provide on-air information. These lights were usually red, and they came on to indicate the live camera feed.   

Directors sent cue information to the cameras to let the camera operator and on-air talent know when each camera was live. These tally lights were manually activated. An operator toggled them on or off from the control room.   

TV producers labeled each monitor by writing the camera operators鈥� names on tape and sticking them on the monitors.   

A brief history of camera tally lights 

Early tally systems were manually-controlled red lights stuck on the top of cameras, with limited functionality. With advancing technology, broadcasters started integrating tally lights with electrical systems, allowing for automatic control and increasing the efficiency of live broadcasts.   

During the digital era of the 1980s, red incandescent bulbs gave way to brighter, longer-lasting LED bulbs. Producers adopted multi-colored systems like red for live and green for preview to create a smooth transition.   

The introduction of software-controlled tally systems in the late 1980s was game-changing. It allowed camera tally systems to interface with routers, mixers, and multiviewers while supporting advanced capabilities.   

Wireless tally systems have led to cordless setups over the last two decades, reducing cable clutter. Advances in technology enable a modern image/video tally system to integrate with broadcasting software and process complex signals.   

What do camera tally lights do today?  

Camera tally systems have dramatically advanced over the last three decades. Today, they鈥檝e evolved into sophisticated communication tools whose capabilities extend beyond controlling cameras.聽聽聽

They integrate with programmable, software-controlled modules, giving rise to infinite possibilities. That gives them impressive capabilities besides interlinking production equipment such as video mixers, routers, and multiviewers, including:   

• Operating wirelessly for easier setup and cable-free broadcasting experience   
• Using multi-colored indicators for seamless transitions  
• Facilitating remote management to allow technicians to control studio cameras from a central location   
• Allowing users to build custom broadcasting systems that operate flawlessly using equipment from multiple manufacturers   
• Automating production processes to allow small studios to operate efficiently with a skeleton crew   
• Automating crucial tasks that aren鈥檛 directly related to broadcasting but affect the quality of the broadcasts   
• Ensure uninterrupted broadcasting operation by enhancing reliability with backup systems   

The right camera tally system can help you turn every live broadcast into a masterpiece. Learn more about our tally light and control systems here.

The post Camera tally lights: From basic to sophisticated聽聽 appeared first on 91快活林.

While today鈥檚 tally light systems are highly sophisticated with exceptional capabilities, the early systems were elementary. Dig in as we highlight the incredible transformation of the camera tally light system.   

What was the first camera tally light system?  

The first tally light system was a simple light atop the camera monitor to provide on-air information. These lights were usually red, and they came on to indicate the live camera feed.   

Directors sent cue information to the cameras to let the camera operator and on-air talent know when each camera was live. These tally lights were manually activated. An operator toggled them on or off from the control room.   

TV producers labeled each monitor by writing the camera operators鈥� names on tape and sticking them on the monitors.   

A brief history of camera tally lights 

Early tally systems were manually-controlled red lights stuck on the top of cameras, with limited functionality. With advancing technology, broadcasters started integrating tally lights with electrical systems, allowing for automatic control and increasing the efficiency of live broadcasts.   

During the digital era of the 1980s, red incandescent bulbs gave way to brighter, longer-lasting LED bulbs. Producers adopted multi-colored systems like red for live and green for preview to create a smooth transition.   

The introduction of software-controlled tally systems in the late 1980s was game-changing. It allowed camera tally systems to interface with routers, mixers, and multiviewers while supporting advanced capabilities.   

Wireless tally systems have led to cordless setups over the last two decades, reducing cable clutter. Advances in technology enable a modern image/video tally system to integrate with broadcasting software and process complex signals.   

What do camera tally lights do today?  

Camera tally systems have dramatically advanced over the last three decades. Today, they鈥檝e evolved into sophisticated communication tools whose capabilities extend beyond controlling cameras.聽聽聽

They integrate with programmable, software-controlled modules, giving rise to infinite possibilities. That gives them impressive capabilities besides interlinking production equipment such as video mixers, routers, and multiviewers, including:   

• Operating wirelessly for easier setup and cable-free broadcasting experience   
• Using multi-colored indicators for seamless transitions  
• Facilitating remote management to allow technicians to control studio cameras from a central location   
• Allowing users to build custom broadcasting systems that operate flawlessly using equipment from multiple manufacturers   
• Automating production processes to allow small studios to operate efficiently with a skeleton crew   
• Automating crucial tasks that aren鈥檛 directly related to broadcasting but affect the quality of the broadcasts   
• Ensure uninterrupted broadcasting operation by enhancing reliability with backup systems   

The right camera tally system can help you turn every live broadcast into a masterpiece. Learn more about our tally light and control systems here.

The post Camera tally lights: From basic to sophisticated聽聽 appeared first on 91快活林.

What is a tally light system? 

A tally light system is a signaling mechanism that enhances communication during live broadcasts involving multiple cameras. A controller uses a series of visual cues to help the production team, from the directors to the camera operators and on-screen talent, play their roles flawlessly.  

Typically, a tally light is a small signal lamp set on top of a video camera or a monitor, often above the lens or the viewfinder. When a camera is live, the tally light turns red, signaling that its feed is being broadcast to let the on-air talent know which camera to address.聽聽

Modern tally light systems have progressed beyond controlling the tally lights and are more accurately described as tally control systems, covering a wide range of equipment and functionality. Today, we can use the tally system to control virtually every aspect of a live broadcast.  

How does a tally light system work? 

A tally light or control system comprises a controller that integrates with your video production systems. It uses a programmable software interface to communicate and control multiple on-set equipment.  

After receiving signals from routers, video switches, and other production equipment, the system interprets them to determine which camera is live. It then uses color-coded indicators to provide the production crew and the on-stage talent with clear visual clues.  

Tally control systems also integrate with other systems to enrich the broadcasting experience. For instance, you may connect them to your graphics systems and update display information, such as overlays, in real time, and even functions outside of production, like controlling studio windows, blinds, or.  

Their wide variety of control interfaces, Ethernet, Serial, , and the visibility of signal flow make tally control systems extraordinarily versatile and able to act as a core element of a production automation workflow.  

A RESTful interface to a logging system may allow tracking of camera usage throughout a broadcast to help the team assess the correct resource allocations for a production, helping to answer questions like, ‘Did we need to rent that ninth camera that was only on air for eight seconds?’   

Serial interfaces allow extensive control of legacy equipment so that it can be redeployed in less sensitive operations to maximize ROI. GPIs are infinitely flexible, from allowing direct interaction with custom circuits for auto failover to receiving basic error statuses for display on a multiviewer. 

The visibility into the accurate signal flow of the system and the versatility of interfaces and logic make a tally control system the beating heart of any production, supporting operators and the wider team. 

Why do TV productions use tally control systems? 

Broadcasters use tally control systems to build efficient video production workflows. It can automate most production processes while allowing your team to function flawlessly.  

Benefits of using a video tally system include:  

• A matchless edge when covering live events such as elections, awards, sports, or breaking news  
• Injecting a “live feel” into regular productions such as games and talk shows with minimal post-production work   
• Building a bespoke video production system with no brand or manufacturer limitations  
• Ability to automate most live production processes while enriching viewer experience  
• Minimizing broadcasting failure to ensure smooth, continuous live broadcasts  

The right choice of a tally control system lets you unlock new heights in your live broadcasting capabilities. Learn more about our tally control systems here.  

The post The crucial role of tally light systems in live broadcasting聽 appeared first on 91快活林.

By Stacey Moorcroft
Director of Business Operations, Global Sports & Live Events, 91快活林 

I never really said goodbye to myself as a basketball player. I just transitioned that competitive energy into my career in technology sales. 

When I think about what鈥檚 shaped my path in sports broadcasting and live production, it always comes back to teamwork, pressure, and passion 鈥� three things I learned early on from basketball. Growing up in Brockville, Ontario, I was lucky to play the sport I loved at a high level. I wasn鈥檛 always the leading scorer, but I thrived in defense, blocking shots, setting up my teammates, and doing the work that didn鈥檛 always show up on a stat sheet. It turns out that mindset fits perfectly in sales and business operations, too. 

At 91快活林, my role is all about making sure the team wins together. The best sales environments, like the best teams, are built on collaboration. I don鈥檛 see success as an individual achievement鈥攊t鈥檚 about ensuring everyone is set up to do their job. If I do my job right, I鈥檓 not just closing a deal 鈥� I鈥檓 helping our clients put on an incredible live production, and I鈥檓 making sure my colleagues have what they need to make that happen. 

Thriving under pressure

Live production is a high-stakes world. There鈥檚 always another game, another show, another deadline. There鈥檚 no 鈥渨e鈥檒l do it next week鈥� when a broadcast needs to go live tonight. That鈥檚 something I love about this industry 鈥� the pressure, the urgency, the feeling that what we do matters. 

I still remember driving equipment across the border on a long weekend to get it to Sunday Night Football on time. It wasn鈥檛 glamorous, but it was necessary. And that鈥檚 the reality of this industry: sometimes, you step up because there鈥檚 no other option. You figure it out, you get it done, and you do it as a team. 

Advocating for clients and building relationships 

One of the biggest misconceptions about sales is that it鈥檚 just about pushing a product. But the best sales reps鈥攖he ones who really make a difference鈥攁ren鈥檛 just selling. They鈥檙e problem solvers. They鈥檙e advocates. They鈥檙e working to make sure their customers succeed, whether that鈥檚 through technology, support, or just showing up when things go wrong. 

When Bridgestone Arena (home of the Nashville Predators) suffered a flood in their control room, we had to move fast. That鈥檚 what really matters in this business; being there when things go sideways. It鈥檚 easy to take an order when everything is fine, but real relationships are built when you show up in tough moments. 

Work-life balance and mental health 

For a long time, I didn鈥檛 know how to turn that competitive energy off. And it caught up with me. In 2021, I hit burnout. Hard. I was working too much, isolated in my apartment, and suddenly realized that my entire identity had become wrapped up in work. 

That was a wake-up call. I had to learn how to separate my work and personal life 鈥� literally, by getting separate phones. I had to figure out when to push hard and when to step back. And honestly? That鈥檚 still a work in progress. I was diagnosed with ADHD last year, and it helped me understand why I hyperfocus so much on projects, sometimes at the expense of everything else. Learning how to balance ambition with sustainability has been one of the biggest challenges of my career. 

Advice for young professionals in live video production 

This industry moves fast. There鈥檚 always another event, another deal, another opportunity. But if you鈥檙e just starting out 鈥� especially as a woman in broadcasting or live events 鈥� here are some keys I wish I’d known from the beginning: 

1. Find your people. This industry is built on relationships. Surround yourself with mentors, colleagues, and friends who will support you and push you forward. 

2. Be the one who shows up. Whether that鈥檚 for your clients, your team, or yourself, consistency and reliability will set you apart. 

3. Know when to step back. You can鈥檛 pour from an empty cup. Learn to recognize when you need to recharge before burnout forces you to. 

4. Advocate for yourself and others. If you鈥檙e in a leadership role, take care of your people. If you鈥檙e just starting out, find those who will have your back. 

5. Passion matters, but so does balance. Loving what you do is great, but your career should never be your entire identity. 

At the end of the day, I鈥檓 still the same person I was on the basketball court鈥攑laying defense, setting up my teammates, and doing what it takes to win. The difference is that now I鈥檝e learned winning isn鈥檛 just about hard work. It鈥檚 also about showing up for yourself, too. Work hard, be a great teammate, and don鈥檛 lose sight of yourself along the way. 

Stacey recently appeared on the “On to Something” podcast with Bryan Fenley, where she tells her story in full. Watch it for free on YouTube below:

The post Finding your place in industry: Lessons from sports and sales聽 appeared first on 91快活林.

According to our recent research, conducted in partnership with , sports audiences are adapting to new technologies and media formats at an unprecedented rate. These behaviour shifts present challenges and opportunities for broadcasters and rights holders.聽

Here are some of the most compelling statistics from our latest research and what they mean for the future of live sports production. 

5 Key sports audience statistics you need to know 

1. Traditional TV is still dominant鈥攂ut digital platforms are closing in  

While 64% of sports fans still prefer watching on television, mobile and tablet viewership is growing fast. In Ireland, 31% of fans now tune in via smartphones, with 28% in the UK following the same trend. 

For broadcasters, this means investing in adaptive content distribution strategies, ensuring that broadcasts are delivered across multiple platforms and devices without sacrificing quality. 

2. Social media engagement during live sports varies widely by region 

• 47% of Irish viewers browse social media while watching live sports 
• 15% of German viewers engage with social media during a broadcast 
• 39% of UK sports fans browse social media for event-related content 

The UK and Ireland lead the way in using social platforms to enhance their viewing experience, while Germany and France remain more focused on the broadcast itself.

3. Multi-screen viewing is now the norm  

Sports fans today don鈥檛 just watch one event at a time: 

• 17% of viewers across Europe watch multiple sports broadcasts simultaneously. 
• With homes now equipped with multiple devices and screens, broadcasters must optimise content for dual and split-screen experiences, providing real-time goal alerts, live stats, and interactive features alongside the linear feed.

4. Younger audiences want enhanced graphics and real-time data 

• 48% of 18鈥�34-year-olds want more on-screen statistics and overlays.
• 61% of French sports fans aged 18鈥�34 want behind-the-scenes content. 
• 55% want additional camera angles to enhance the viewing experience. 

This demand reflects the increasing gamification of live sports, with fans expecting real-time analytics, player tracking, and interactive features similar to those found in video games. 

5. The power of social sharing in sports broadcasting 

Modern sports fans are not just passive viewers鈥攖hey are active participants in the conversation: 

• 31% of European viewers message friends and family about the game while watching. 
• A growing number of fans in Ireland (39%) and the UK (32%) actively browse social media for event-related content. 

To capitalize on this, broadcasters should integrate shareable highlights, graphics, and real-time social feeds into their coverage. 

What these trends mean for sports broadcasters 

1. The rise of digital-first sports consumption 

Live sports are no longer confined to linear broadcast channels. With streaming services like Amazon Prime securing Champions League rights and Apple TV offering MLS games, digital platforms are now major players in the industry. 

2. Interactive, data-driven broadcasts will drive engagement 

Sports fans expect more than just live footage鈥攖hey want real-time stats, analytics, and visual enhancements. Investing in AR/VR overlays, data-driven live graphics, and alternative camera angles can enhance the viewing experience. 

3. Social media integration is key to audience retention 

With nearly half of young sports fans browsing social media during broadcasts, broadcasters should embrace second-screen engagement strategies, such as: 

• Live social media polls 
• Interactive Q&As with analysts
• AI-generated highlight clips for instant sharing

Download the full report: A Definitive Guide to the Modern Sports Viewer 

These statistics only scratch the surface of how sports audiences are evolving. For a deeper dive into the data, download our exclusive Sports Audience Statistics Report, packed with insights on: 

• The most-watched sports across Europe 
• Generational differences in sports consumption
• How betting influences live viewership 
• Future trends shaping sports broadcasting 

Download the full research here and stay ahead of the game 

The modern sports viewer is more connected, engaged, and demanding than ever before. By understanding these audience trends, broadcasters, brands, and sports organisations can refine their strategies to create immersive, interactive, high-impact live sports experiences.聽

Stay tuned for more insights into the future of sports broadcasting鈥攂ecause the way we watch sports is changing fast. 

The post Sports Audience Statistics: The Data Behind Changing Fan Behavior聽 appeared first on 91快活林.

Broadcasters, leagues, and rights holders must embrace these shifts or risk losing relevance in an era where fans demand more than just live footage鈥攖hey crave immersive, data-driven experiences. 

Download the complete research report on sports audiences鈥� viewing habits here. 

Digital-first sports consumption is the new norm 

Traditional TV remains a stronghold in the sporting world, with 64% of fans still preferring television for live events. However, the rapid rise of mobile streaming and digital-first viewing is reshaping the industry.

For sports broadcasters, this shift is both a challenge and an opportunity. The challenge lies in adapting distribution strategies to an audience that expects flexibility, accessibility, and high-quality content across multiple screens. The opportunity? Digital-first experiences open new revenue streams through targeted advertising, interactive sponsorships, and direct-to-consumer subscription models. 

The power of real-time data and enhanced visuals 

One of the most compelling developments in modern sports broadcasting is the demand for real-time statistics, advanced graphics, and more camera angles. Younger audiences, particularly those aged 18鈥�34, overwhelmingly favour broadcasts that incorporate overlaid statistics and graphical enhancements to enrich their viewing experience. 

This reflects a broader trend: sports broadcasting is becoming increasingly gamified, taking inspiration from esports and video game interfaces. Features such as player tracking, AI-driven insights, and augmented reality overlays enhance the storytelling element of live sports, keeping fans engaged beyond the basic play-by-play coverage. 

For broadcasters, investing in data-driven storytelling isn鈥檛 just a value-add鈥攊t鈥檚 an imperative. Those who leverage AI-generated insights and real-time performance analytics will differentiate themselves in a crowded content landscape. 

Social media: The second screen experience 

Fans of sport are increasingly active participants in the conversation. Social media plays a crucial role in audience engagement, with 47% of Irish viewers browsing social platforms during live sports. Many fans in the UK and Ireland discuss the game in real-time through messaging apps or public social feeds.聽

This has significant implications for sports broadcasters. A well-executed second-screen strategy鈥攊ntegrating live social media polls, interactive Q&As, and AI-generated highlight clips鈥攃an drive deeper audience interaction, increase engagement and viewing time, and create opportunities for sponsored engagement.  

The road ahead for sports broadcasting 

The future of sports broadcasting belongs to those who can seamlessly blend linear and digital-first distribution, interactive content, real-time analytics, and social media engagement. Broadcasters who resist these changes may struggle to maintain relevance, while those who embrace innovation will likely capture the next generation of fans of sport.聽

Download the full report: A Definitive Guide to the Modern Sports Viewer 

These statistics only scratch the surface of how sports audiences are evolving. For a deeper dive into the data, download our exclusive Sports Audience Research, packed with insights on: 

• The most-watched sports across Europe 
• Generational differences in sports consumption聽
• Future trends shaping sports broadcasting 

Download the full guide here for free and stay ahead of the game. 

The post New Report: A Definitive Guide to the Modern Sports Viewer聽 appeared first on 91快活林.

In a recent panel discussion at the Broadcast Sport Summit, QTV’s Chief Technology Officer, Gareth Gordon, and Jonathan Lyth, Former Group Chief Technology Officer with ES Broadcast Group, discuss the benefits of modular broadcast technology that can scale alongside the demands of modern productions.

Building a scalable model for sports broadcasting 

At its core, QTV鈥檚 success has been about amplifying Scottish sports. As Gareth Gordon, Chief Technology Officer at QTV, put it, 鈥淲e have a deep passion for Scottish sports and a drive to increase visibility for these events.鈥� This vision inspired a shift from single-camera streaming to a fully-fledged outside broadcast production company capable of servicing Tier 2 and Tier 3 sports alike. 

QTV鈥檚 strategy centred on a remote production model, connecting their events through a centralised hub at Clydesdale House. This 鈥渉ive mind鈥� approach improved operational efficiency and enabled their most experienced engineers to troubleshoot remotely. 

鈥淲e were able to deliver three seasons of SPFL and two seasons of VAR with zero connectivity failures,鈥� Gareth shared a testament to the reliability of their infrastructure. By focusing on centralisation and modular technology, QTV built a scalable operation that ensured cost-effective growth without compromising quality. 

Partnerships played a pivotal role. Collaborations with 91快活林, ES Broadcast and BT Media & Broadcast helped QTV establish modular systems that grew with their needs while keeping initial capital investment manageable. Gareth emphasised, 鈥淩oss is also a big part of the journey we鈥檝e gone through. From a router in the back of an industrial unit to a fully-fledged production facility, we scaled step by step with their modular approach.鈥� 

These partnerships were more than technical; they were strategic. 91快活林鈥檚 Ultrix platform offered the ability to incrementally upgrade, allowing QTV to expand capabilities quickly using their existing hardware, providing excellent ROI while keeping up with technological demands.聽

Maintaining quality amid rapid growth 

Scaling quickly often risks sacrificing quality, but QTV managed to maintain exceptional broadcast standards by building a robust network infrastructure that connected their remote sites to a central hub. This centralised system meant their most experienced engineers could troubleshoot issues remotely, ensuring consistent quality across all broadcasts. Their commitment to reliability is evident from their track record. Over multiple seasons, they had zero connectivity failures, even as they expanded their coverage to include major broadcasters and introduced new technologies like VAR.   

Reflecting on the early days, Gareth recalled walking into what he described as a 鈥渢in shed鈥� operation during COVID. 鈥淪omeone was managing four camera inputs into a vMix PC, operating replays, graphics, sound, and directing鈥攁ll on their own. Coming from my background at the BBC and supervising events like the Champions League, I was floored by what they were able to achieve. The passion and ingenuity I saw convinced me this was something to build upon.鈥� 

Managing finances was a big part of QTV鈥檚 growth story. They had to expand their capabilities without letting costs spiral out of control. By investing in modular technology and working closely with partners who understood their financial constraints, QTV could scale step by step.     

Sustainability as a core principle 

Sustainability wasn鈥檛 an afterthought for QTV鈥攊t was a guiding principle. From reducing emissions in operations to rethinking their fleet, QTV prioritised environmental impact. They even designed their vehicles and equipment setups to minimise environmental impact. 鈥淥ur vehicles for SPFL are designed to minimise weight and copper use,鈥� Gareth explained. 鈥淲e even installed power at the stadiums we serve, so we wouldn鈥檛 need generators.鈥�  

Their centralised hub model also meant fewer people travelling to site, and less equipment to transport around, also helping to reduce emissions. Looking ahead, QTV is exploring fully electric vehicles for future operations, supported by partners like ES Broadcast and 91快活林.    

Lessons in collaboration and innovation 

For QTV, success has been a team effort. Their growth is a story of trusted partnerships鈥攚ith 91快活林, ES Broadcast, and their network of technology vendors. These partnerships provided the technology, flexibility, and support QTV needed to deliver high-quality productions while scaling sustainably. 

QTV鈥檚 journey offers key lessons for broadcasters navigating rapid growth: 

1. Embrace partnerships that enable scalable, sustainable growth without accumulating technical debt. 

2. Invest in centralised infrastructure to ensure consistent quality and efficient troubleshooting across multiple production locations. 

3. Make sustainability a core strategy, not an afterthought. 

4. Trust your people and technology, fostering collaboration with technology vendors and partners to drive innovation. 

As Gareth put it, the future is about building on these lessons: 鈥淲e aim to continue growing and learning, taking what we鈥檝e achieved and going further.鈥� 

From a small outside broadcaster to Scotland鈥檚 leading sport producer, QTV鈥檚 story is a testament to strategic planning, innovation, and a relentless commitment to sharing the best of Scottish sport with the world. 

The post Scaling Heights: How QTV Became Scotland鈥檚 Premier Sports Broadcaster appeared first on 91快活林.

Upgrading your production tech stack is crucial for improving workflows, enhancing content quality, and staying competitive. But how do you ensure a smooth transition without downtime or operational disruptions? 

To help, we鈥檝e created a comprehensive guide that explores the challenges of production technology upgrades and offers actionable strategies for achieving continuity throughout the process. 

What to Expect:

91快活林鈥檚 Zero Downtime guide is packed with expert insights to help you plan, execute, and future-proof your technology upgrades with minimal risks. 

In this guide, you鈥檒l find practical advice on: 

• Addressing compatibility issues and operational risks 
• Planning workflows and timelines to avoid downtime
• Choosing the right technology partner

Building a future-proof tech stack that evolves with your needs 

Who Should Read This Guide?

• Broadcast engineers & production managers 
• Station managers and directors 
• Solutions integrators and operations teams  

Download your free guide here for a detailed roadmap to keeping operations running smoothly while upgrading your production tech stack. 

The post Keep the Cameras Rolling: How to Avoid Downtime During Tech Transitions appeared first on 91快活林.