The 91¿ì»îÁÖ Blog
Through the Lens


As Neil Armstrong set foot on the moon, it wasn’t just a small step for one man but a massive leap for all of us. But here’s …

Live events like the FIFA World Cup captivate millions globally. But few stop to think about the technology that makes it possible. Outside broadcasting (OB) is the …

Traditional news media is under increasing scrutiny, critique, and often attack from administrations on both sides of the aisle and an ever-more distrusting and distracted populace. Even …

Contrary to what many believe, virtual studio solutions are not new technology. They have just been neglected. CBS tried them at the dizzy heights of the dot-com …

Some of the biggest news stories of all time — the Chilean Miner Rescue, the O.J. Simpson Trial, and the Miracle on the Hudson — started with …

Creating an unforgettable fan experience is paramount in modern sports. Stadiums have evolved into immersive entertainment arenas, where every visual and auditory element contributes to the atmosphere …

Live sports are high-energy entertainment. That’s why it’s one of the only remaining genres people still feel they must tune in to live for the whole experience. …

The way audiences consume sport is changing faster than many broadcasters can keep up. Technology has given broadcasters more flexibility and control than ever before but has …

Sports fans are diverse, but one thing is clear: the closer they are to the action, the better.  They care about high-quality live broadcasts because — if …

The video production industry faces a pressing challenge: aligning technological advancements and growing audience demands with sustainability. How can our industry evolve and improve without expanding its …

One of the most significant challenges for outside broadcasters is maintaining the same high-quality production standards viewers are accustomed to when filming with a mobile unit. Ross …

The cost of running an efficient outside broadcasting team can add up quickly. Without expert advice, you may settle for expensive yet restrictive technology with prohibitive maintenance …