May 19, 2023
Am茅rica Televisi贸n Enhances Sports Coverage with 91快活林鈥檚 PIERO Analysis Tool
PIERO delivers cost-effective, state-of-the-art Sports Graphics analysis capabilities for video replays to draw fans deeper into the action.
Ottawa, Canada 鈥� May 16, 2023: 91快活林 announced that , a leading television company based in Lima, Peru, has implemented its PIERO sports analysis tool in two recording studios to enhance its coverage and viewer experience for a recent global soccer tournament. PIERO enables Am茅rica Televisi贸n to apply industry-leading graphics and animation to its event coverage, helping it to deliver cost-effective, state-of-the-art analysis for video replays.
The purchase of PIERO is the latest investment in 91快活林 technology by Am茅rica Televisi贸n, which also includes their use of XPression graphics , Dashboard, Vision, Carbonite, Ultrix Acuity, Cambot and products in a successful partnership stretching back over seven years.
The main challenge facing Am茅rica Televisi贸n was delivering production innovation, creativity and engaging content for its soccer event coverage. An existing user of 91快活林’s products, the implementation of PIERO extends the strong partnership between the two organizations.
“91快活林 has been a valuable technology partner for Am茅rica Televisi贸n for a number of years, so we were confident investing in their cutting-edge technological solutions,鈥� said Wilfredo Vi帽as, Technical Director, Am茅rica Televisi贸n. “Implementing PIERO has played an important role in raising the quality and creativity of our replay analysis鈥攁 development that our viewers have welcomed.鈥�
PIERO is an award-winning sports analysis tool that uses image recognition or encoded camera heads to overlay tactical graphics on sports content. PIERO brings new angles to every game, on the screen and in the studio, with visually engaging and informative effects. The solution can apply industry-leading graphics to more than 20 of the world鈥檚 major sports, combining video-based effects with 3D replays and advanced virtual graphics.
A key advantage reported by Am茅rica Televisi贸n during the procurement and implementation process was the versatility of the Ross team and the availability of 24/7 technical support. The new solutions offered by Ross have added value to the business by providing more options to analyze soccer action, resulting in increased viewer engagement.
鈥淎m茅rica Televisi贸n understands that sports fans value quick and informative replay analysis, and PIERO is the ideal solution to bring viewers closer to the action,鈥� said Jorge Sobenes, Regional Sales Manager for Latin America, 91快活林. 鈥淲e are delighted to extend our partnership and look forward to supporting their innovation strategy in the future.鈥�
About 91快活林
Ross powers live video productions for billions of global viewers daily with the industry鈥檚 widest range of high impact, high efficiency solutions and services. Ross makes it easy to create compelling news, weather and sports broadcasts, engaging content for sports stadium screens, entertainment shows and rock concerts, educational institutions, legislative assemblies, corporate presentations and inspiring content for houses of worship.
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