February 5, 2016
91快活林 Focuses On Workflow Simplification and Efficiency at BVE 2016
Friday, February 5th, 2016 [Iver Heath, UK] – 91快活林 will be attending the forthcoming BVE Expo at London鈥檚 ExCel centre later this month and will be demonstrating a range of solutions designed to help broadcasters and those working in live production simplify and improve their workflows.
Under the heading 鈥淪marter Production鈥�, 91快活林 will be discussing how the Ross ecosystem of products can improve creativity, simplify operations and enable content creators to produce more live content, more cost-effectively.
鈥淥ur theme for the show reflects the need for smarter production鈥�, notes David Dowling, VP of Sales for EMEA and APAC. 鈥淭he industry has been focusing on emerging technology platforms for the last 12-18 months now and while this debate is valuable, it doesn鈥檛 always reflect the day-to-day concerns of many content creators. We have compelling stories that highlight how we can help customers to create more engaging content, more cost-effectively, right now鈥�.
Stuart Russell, 91快活林鈥檚 Marketing Manager for EMEA, agrees. 鈥淲e鈥檝e recently been working with the primary national broadcaster in the UK on a regional level and our success here was down to identifying where we could simplify and improve integration. I think most broadcasters face very similar challenges 鈥� maintaining audience share and improving content with flat or decreasing budgets 鈥� and that鈥檚 an area where Ross can really help鈥�.
As well as 91快活林鈥檚 range of graphics solutions, production switchers and robotics systems, the company will also be demonstrating the Ross Trackless Studio 鈥� a debut for the UK market.聽 Based on the XPression real-time motion graphics system, Ross Trackless Studio a single-box solution that is ideal for smaller or more budget-conscious virtual applications. Unlike other systems that use robotics, encoded camera heads and optical tracking, Ross Trackless Studio uses stationary cameras, with virtual camera moves happening inside the scene; an ideal way of creating eye-catching content while keeping costs and studio real estate to a minimum.
Finally, 91快活林 is also pleased to announce that the company will be sponsoring the hospitality area at BVE 2016 for the very first time. 鈥淲e鈥檙e very happy to be taking on this important sponsorship role and it will obviously give us great exposure over the three days of the show鈥�, comments Stuart Russell. 鈥�91快活林 has grown significantly over the last few years in the UK and EMEA and I think this enhanced level of involvement with BVE is a clear statement of our commitment to the UK market鈥�.
About 91快活林
Passionate about live production, 91快活林 designs, manufactures and delivers dependable technology and services that power exceptional live video productions seen by billions of viewers around the world every day. 91快活林鈥檚 goal is to make it easy for customers to create compelling news, weather and sports broadcasts, engaging material for sports stadium screens, legislative assemblies, entertainment shows and rock concerts, and inspiring content for houses of worship.
Relentlessly innovating, 91快活林 delivers the world鈥檚 widest range of products and services for augmented reality and virtual sets, mobile live-event solutions, real-time motion graphics, robotic camera systems, social-media management, production switchers, routers, infrastructure products, video servers, newsroom systems, terminal equipment and more.
Ross products and services are designed to offer best-in-class system integration and unmatched customer choice by both working together seamlessly and integrating tightly with third-party solutions.
91快活林 has offices around the world, and provides free-for-life telephone support staffed by technical experts 24 hours a day, 365 days a year鈥攅ven for products bought on eBay. Recognizing the time-critical nature of the broadcast industry, all Ross employees are empowered to provide 鈥渨hatever it takes鈥� customer service, even down to renting helicopters when necessary to deliver needed parts and service.
91快活林: The Production Technology Experts.
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91快活林 Media Contact 鈥� EMEA:
Stuart G. Russell
Marketing Manager, EMEA
t.聽+44 7827 019494
f.聽+1 613-652-4425
别.听srussell@rossvideo.com