September 8, 2015
91快活林 Partners with Sportvision for Graphics Rendering on NASCAR
Tuesday, September 8th, 2015 [Iroquois, Ontario, Canada] 鈥� Today, 91快活林 announced their partnership with Sportvision, the leading innovator of digital sports data and broadcast enhancements to provide rendering for specialty graphics on NASCAR broadcast coverage. The Ross XPression 3D graphics system acts as a rendering engine to update the behavior and position of graphics on every frame of video, in sync with the on-air program for greater viewer engagement during races.
Telemetry displays showing the speed of the car, RPM, direction of the steering wheel, and whether the brake is being applied are updated continuously. XPression is also able to display the positions of the cars on the track with Sportvision鈥檚 highly accurate tracking technology.
鈥淲hile we have utilized our own proprietary systems to do rendering on these telecasts in the past, going forward it made sense to go with a multi-purpose engine from a company that is focusing their energy and development cycles on the latest real-time 3D graphics technology,鈥� said Mike Jakob, President & COO for Sportvision. 鈥淚t also allows us to spend more time on our core competencies and many patented technologies that form the bedrock of our business.鈥�
The migration to XPression was not just about streamlining Sportvision R&D, the company understands the often-changing creative requirements for live sports and entertainment television.
鈥淯sing XPression lets us be incredibly responsive to the needs of our customers. What used to take us hours to create, now takes just minutes with XPression,鈥� said Jerone Floor, Motorsports Engineering Manager for Sportvision. 鈥淚f a producer asks for changes to an existing graphic or even for a completely new graphic, we now have the ability to respond immediately on-site.鈥�
Today鈥檚 announcement was the culmination of 18 months of business discussions and co-development by Ross and Sportvision.
鈥淲e couldn鈥檛 be more excited about partnering with Sportvision to help improve their workflows and customer experience. With Ross鈥� predominance in the stadium/arena market and steady growth in live sports, it made perfect sense to join forces,鈥� said Brian Olson, Director of Marketing Product Management for XPression. 鈥淲e hope Motorsports is just the first of many sports we鈥檒l tackle with Sportvision. They are really great people with a corporate culture that blends very nicely with ours.鈥�
About Sportvison
Sportvision庐, Inc. is the nation’s premier innovator of sports and entertainment products for fans, media companies and marketers. Sportvision solutions have enhanced experiences for fans and marketing partners of the NFL, MLB, NASCAR, The Olympic Games, NHL, PGA TOUR, LPGA Tour, NBA, NCAA, WTA, MLS, IRL, X Games, America’s Cup and other sporting events On-Air and online. As sports fans demand richer and fuller entertainment experiences, Sportvision delivers a heightened sports-viewing experience across all forms of media. Sportvision has deployed products across live television, internet and iTV for all major sports on all major U.S. networks, including ESPN, ABC, Fox, CBS, NBC, Turner, Comcast, MLB Network, NFL Network, CBC (Canada), Seven Network (Australia), TV Asahi & NHK (Japan), MBC (Korea). See more at:
About 91快活林
Passionate about live production, 91快活林 designs, manufactures and delivers dependable technology and services that power exceptional live video productions seen by billions of viewers around the world every day. 91快活林鈥檚 goal is to make it easy for customers to create compelling news, weather and sports broadcasts, engaging material for sports stadium screens, legislative assemblies, entertainment shows and rock concerts, and inspiring content for houses of worship.
Relentlessly innovating, 91快活林 delivers the world鈥檚 widest range of products and services for augmented reality and virtual sets, mobile live-event solutions, real-time motion graphics, robotic camera systems, social-media management, production switchers, routers, infrastructure products, video servers, newsroom systems, terminal equipment and more.
Ross products and services are designed to offer the best system integration and unmatched customer choice by both working together seamlessly and integrating tightly with third-party solutions.
91快活林 has offices around the world, and provides outstanding, free-for-life telephone support staffed by technical experts 24 hours a day, 365 days a year鈥攅ven for products bought on eBay. Ross employees are authorized to rent helicopters when necessary.
91快活林: The Production Technology Experts.
-30-
91快活林 Media Contact:
Sara Bell
Media Relations Co-ordinator
t. (613) 652-3020
f. (613) 652-4425
别.听sbell@rossvideo.com
91快活林 Media Contact 鈥� EMEA:
Stuart G. Russell
Marketing Manager, EMEA
t.聽+44 7827 019494
f.聽+1 613-652-4425
别.听srussell@rossvideo.com
91快活林 Media Contact 鈥� Asia Pacific:
Vivian Yu
Marketing & Operations Manager, Asia Pacific
t.聽+65 9827 3531
f.聽+1 613-652-4425
别.听vyu@rossvideo.com