{"id":85520,"date":"2025-02-04T11:16:38","date_gmt":"2025-02-04T15:16:38","guid":{"rendered":"https:\/\/www.rossvideo.com\/?post_type=case_studies&#038;p=85520"},"modified":"2025-02-11T12:03:16","modified_gmt":"2025-02-11T16:03:16","slug":"intersport-and-the-app","status":"publish","type":"case_studies","link":"https:\/\/www.rossvideo.com\/case-studies\/intersport-and-the-app\/","title":{"rendered":"RPS and Intersport in partnership to elevate APP events"},"content":{"rendered":"<!-- GTB-HR006 -->\n<section  class=\"block-hero bg-default block_HR006  pb-0\">\n  <div class=\"wrapper\">\n    <div class=\"container\">\n      <div class=\"row\">\n        <div class=\"col-12 col-md-7 col-lg-9 col-xl-9\">\n          <div class=\"block-caption\">\n                          <h2 class=\"eyebrow text-overline-large color-white mb-4\">\n                \n                Case Study              <\/h2>\n                          <h1 class=\"heading-1 color-white mb-4 mb-lg-5\">\n                RPS and Intersport in partnership to elevate APP events              <\/h1>\n                      <\/div>\n        <\/div>\n        <div class=\"col-12 col-md-5 col-lg-3 col-xl-3\">\n                      <div class=\"block-img\">\n              <a class=\"icon-video-container\" href=\"https:\/\/fast.wistia.com\/embed\/medias\/0rftqs3erv\" data-toggle=\"lightbox\">\n                <span class=\"icon-video\">\n                  <svg width=\"30\" height=\"36\" viewBox=\"0 0 30 36\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M1.33398 34V2L28.0007 18L1.33398 34Z\" stroke=\"white\" stroke-width=\"2\" stroke-miterlimit=\"10\"><\/path>\n                  <\/svg>\n                <\/span>\n                              <\/a>\n            <\/div>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n      <div class=\"block-bg\">\n      <img decoding=\"async\" src=\"https:\/\/www.rossvideo.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-04-at-9.24.25\u202fAM.png\" alt=\"\" \/>\n    <\/div>\n  \n<\/section>\n\n    <!-- BN003 -->\r\n    <nav class=\"block_BN003 block-sticky\" id=\"navbar-scrollspy\">\r\n        <div class=\"container\">\r\n            <div class=\"responsive-tabs\">\r\n                <ul class=\"nav nav-tabs d-none d-md-flex\">\r\n                                            <li class=\"nav-item\">\r\n                                                            <a class=\"nav-link  active\" href=\"#introduction\">INTRODUCTION<\/a>\r\n                                                    <\/li>\r\n                                            <li class=\"nav-item\">\r\n                                                            <a class=\"nav-link \" href=\"#problem\">CHALLENGE<\/a>\r\n                                                    <\/li>\r\n                                            <li class=\"nav-item\">\r\n                                                            <a class=\"nav-link \" href=\"#solution\">SOLUTION<\/a>\r\n                                                    <\/li>\r\n                                            <li class=\"nav-item\">\r\n                                                            <a class=\"nav-link \" href=\"#products\">PRODUCTS<\/a>\r\n                                                    <\/li>\r\n                                            <li class=\"nav-item\">\r\n                                                            <a class=\"nav-link \" href=\"#result\">IMPACT<\/a>\r\n                                                    <\/li>\r\n                                    <\/ul>\r\n                <div class=\"swiper swiper-nav-tab d-block d-md-none\">\r\n                    <div class=\"nav nav-tabs swiper-wrapper\">\r\n                                                    <a class=\"swiper-slide nav-link\" href=\"#introduction\">\r\n                                <span>INTRODUCTION<\/span>\r\n                            <\/a>\r\n                                                    <a class=\"swiper-slide nav-link\" href=\"#problem\">\r\n                                <span>CHALLENGE<\/span>\r\n                            <\/a>\r\n                                                    <a class=\"swiper-slide nav-link\" href=\"#solution\">\r\n                                <span>SOLUTION<\/span>\r\n                            <\/a>\r\n                                                    <a class=\"swiper-slide nav-link\" href=\"#products\">\r\n                                <span>PRODUCTS<\/span>\r\n                            <\/a>\r\n                                                    <a class=\"swiper-slide nav-link\" href=\"#result\">\r\n                                <span>IMPACT<\/span>\r\n                            <\/a>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/nav>\r\n\n\n<!-- TXT006 -->\n<section id=\"introduction\" class=\"block-content block_TXT006   bg-transparent\" >\n    <div class=\"container overflow-hidden\">\n        <div class=\"row gx-5\">\n            <div class=\"col-12 col-md-8 col-lg-9\">\n\n                                    <h3 class=\"eyebrow text-overline mb-3 mb-md-4\">\n                        \n                        SECTION 1                    <\/h3>\n                \n                    <h2 class=\"heading-2 mb-4 mb-lg-5\">Introduction<\/h2>\n                                    <p class=\"lead-copy mb-4\">Intersport, a sports media and production company based in Chicago, has a long-standing reputation for producing top-quality sports broadcasts for a wide range of sports.   \r\n\r\n<\/p>\n                                    <div class=\"wysiwyg-content\">\n                        <p>Their latest project with the Association of Pickleball Players (APP) marks an exciting new chapter in the partnership. Based in Fort Lauderdale, Florida, the APP is dedicated to growing the sport of pickleball, which is rapidly gaining popularity. With nearly 50 million adult Americans playing pickleball at least once, the APP aims to bring the sport to a broader audience through innovative and engaging broadcasts. <\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"col-12 col-md-4 col-lg-3\">\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<!-- TXT007 -->\n<section id=\"problem\" class=\"block-content block_TXT007  bg-medium-gray flip-columns\" >\n    <div class=\"wrapper wrapper-offset\">\n        <div class=\"container-fluid\">\n            <div class=\"row\">\n                <div class=\"col-12 col-lg-6\">\n                    <div class=\"block-caption\">\n\n                                                    <h3 class=\"eyebrow text-overline mb-3 mb-md-4\">\n                                \n                                Section 2                            <\/h3>\n                        \n                            <h2 class=\"heading-2 mb-32\">The Challenge<\/h2>\n                                                    <p class=\"lead-copy mb-32\">The APP\u2019s season-long series of events, featuring nearly a thousand players competing in venues like Highland Park, Chicago, demands top-tier production quality and flexibility.  <\/p>\n                                                    <div class=\"wysiwyg-content mb-5\">\n                                <p>Their events air on linear broadcast networks and stream extensively on YouTube to cater to a growing fan base eager to watch pro pickleball anytime, anywhere. <\/p>\n<p>The challenge was maintaining high production standards and creating a broadcast that connected with the passion of amateur pickleball players while maximizing value for sponsors. To achieve this, Intersport needed a reliable and innovative production partner. <\/p>\n<p>Another big challenge for APP was the time and expense of painting sponsor logos on every court and every competition. The courts couldn\u2019t be used while they were doing that, and with an ever-changing roster of sponsors, APP was looking for a way to maximize the value they could bring them.   <\/p>\n                            <\/div>\n                                                            <div class=\"block-quote\">\n                                    <blockquote>\n                                        <p class=\"color-white mb-4\">The challenge was finding a vendor that fit our needs, provided the level of production quality that we needed for our events, and that fit within our budget but still kept us at the quality level we needed.\r\n<\/p>\n                                        <cite class=\"text-small color-white\">Patrick Gulotta<br>SVP Technical Operations, Intersport<\/cite>\n                                    <\/blockquote>\n                                <\/div>\n                                            <\/div>\n                <\/div>\n                <div class=\"col-12 col-lg-6\">\n                                            <div class=\"block-img mb-5\">\n                                                            <figure>\n                                                                            <img decoding=\"async\" src=\"https:\/\/www.rossvideo.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-04-at-9.22.14\u202fAM.png\" >\n                                                                        <\/figure>\n                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<!-- TXT007 -->\n<section id=\"solution\" class=\"block-content block_TXT007  bg-transparent\" >\n    <div class=\"wrapper wrapper-offset\">\n        <div class=\"container-fluid\">\n            <div class=\"row\">\n                <div class=\"col-12 col-lg-6\">\n                    <div class=\"block-caption\">\n\n                                                    <h3 class=\"eyebrow text-overline mb-3 mb-md-4\">\n                                \n                                Section 3                            <\/h3>\n                        \n                            <h2 class=\"heading-2 mb-32\">The Solution<\/h2>\n                                                    <p class=\"lead-copy mb-32\">As an existing Ross Production Services (RPS) partner since 2016, Intersport knew they had the right partner to tackle this challenge.  <\/p>\n                                                    <div class=\"wysiwyg-content mb-5\">\n                                <p>RPS brought a full suite of production services to the APP project, including virtual advertising solutions, advanced instant replay systems, and tools for creating dynamic, engaging graphics. Reliable replay technology was especially crucial, and the Ross team worked closely with Intersport to build the system the APP uses now  <\/p>\n<p>Ross Production Services also collaborated with Intersport and APP to implement a virtual advertisement graphics solution using the PIERO graphics system. The system can be calibrated to a new court in under two minutes, and pre-agreed graphics templates with sponsor logos can be rearranged and rotated during live broadcasts without interrupting the feed.  <\/p>\n                            <\/div>\n                                                            <div class=\"block-quote\">\n                                    <blockquote>\n                                        <p class=\"color-white mb-4\">I don\u2019t try to find just vendors. I want to build a relationship, and that\u2019s been Ross for us. So it was a pretty easy choice to come to Ross. We needed a partner that can not only provide us with high-class production but can also be flexible to meet our needs as they change from event to event.<\/p>\n                                        <cite class=\"text-small color-white\">John Paquet<br>Executive Producer, Intersport <\/cite>\n                                    <\/blockquote>\n                                <\/div>\n                                            <\/div>\n                <\/div>\n                <div class=\"col-12 col-lg-6\">\n                                            <div class=\"block-img mb-5\">\n                                                            <figure>\n                                                                            <img decoding=\"async\" src=\"https:\/\/www.rossvideo.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-04-at-9.24.25\u202fAM.png\" >\n                                                                        <\/figure>\n                                                            <figure>\n                                                                            <img decoding=\"async\" src=\"\" >\n                                                                        <\/figure>\n                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<!-- TXT007 -->\n<section id=\"result\" class=\"block-content block_TXT007  pb-0 bg-light-gray flip-columns\" >\n    <div class=\"wrapper wrapper-offset\">\n        <div class=\"container-fluid\">\n            <div class=\"row\">\n                <div class=\"col-12 col-lg-6\">\n                    <div class=\"block-caption\">\n\n                                                    <h3 class=\"eyebrow text-overline mb-3 mb-md-4\">\n                                \n                                Section 4                            <\/h3>\n                        \n                            <h2 class=\"heading-2 mb-32\">The Impact<\/h2>\n                                                    <p class=\"lead-copy mb-32\">The collaboration between Intersport, the APP, and Ross Production Services has elevated the broadcast quality of APP events enhancing viewer engagement and increasing sponsorship opportunities, helping to lay the foundation for continued growth and innovation as the sport expands to wider international audiences. <\/p>\n                                                    <div class=\"wysiwyg-content mb-5\">\n                                <p>By reducing the need for physical advertising and allowing for rapid changes in sponsorship messaging, RPS\u2019s virtual signage solution with PIERO has provided the APP with a scalable, cost-effective solution that helps them deliver the most value to their sponsors.<\/p>\n<p>\u201cThe relationship with Intersport and Ross is one of trust and respect. And it\u2019s one where I know that as we expand our production, whether in size or scope, Ross will be up to the task to help us get there.\u201d &#8212; Hank Greening, Broadcast Producer, APP<\/p>\n                            <\/div>\n                                                            <div class=\"block-quote\">\n                                    <blockquote>\n                                        <p class=\"color-white mb-4\">PIERO plays an incredibly important part in our ability to maximize value for our sponsors and being able to use all the space available to us on the TV screen. It allows us to introduce new technology into pickleball and give our sponsors much-enhanced brand visibility on prime court real estate with sharp, highly visible logos. It\u2019s a win for them, a win for the APP, and a win for pickleball overall. We couldn\u2019t have done that without our partnership with Ross and PIERO.<\/p>\n                                        <cite class=\"text-small color-white\">Tom Webb<br>Chief Marketing Officer, APP <\/cite>\n                                    <\/blockquote>\n                                <\/div>\n                                            <\/div>\n                <\/div>\n                <div class=\"col-12 col-lg-6\">\n                                            <div class=\"block-img mb-5\">\n                                                            <figure>\n                                                                            <img decoding=\"async\" src=\"https:\/\/www.rossvideo.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-04-at-9.23.13\u202fAM.png\" >\n                                                                        <\/figure>\n                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<!-- SEP001 - Empty Separator -->\n<section  class=\"block-content block_SEP001 set-height  bg-white size-1\"><\/section> <!-- bg-red \/ bg-red-strong \/ bg-dark \/ bg-default \/ bg-dark-gray \/ bg-medium-gray \/ bg-light-gray  \/ size-2 \/ size-3 \/ size-4 \/ size-5 \/ size-6 \/ size-7 \/ size-8 \/ size-9 -->\n\n\n\n<!-- SEP001 - Empty Separator -->\n<section  class=\"block-content block_SEP001 set-height   \"><\/section> <!-- bg-red \/ bg-red-strong \/ bg-dark \/ bg-default \/ bg-dark-gray \/ bg-medium-gray \/ bg-light-gray  \/ size-2 \/ size-3 \/ size-4 \/ size-5 \/ size-6 \/ size-7 \/ size-8 \/ size-9 -->\n\n\n\n\n<section id=\"contact\" class=\"block-content block_FORM001  pt-0 pb-0 bg-bar\">\n    <div class=\"container\">\n        <div class=\"block-inner row g-0\">\n            <div class=\"col-12 col-md-5 bg-medium-gray\">\n                <div class=\"block-caption d-flex flex-column justify-content-center\">\n                                                <h2 class=\"heading-4 mb-4\">Interested in more info? Send us a note!<\/h2>\n                                                    <p class=\"mb-0\">We\u2019ll put you in touch with a member of our team to discuss your specific needs. <\/p>\n                                        <\/div>\n            <\/div>\n            <div class=\"col-12 col-md-7 bg-light-gray overflow-hidden\">\n                                        <form class=\"block-form form-style\">\n                            <!-- global form-snippet -->\n                            <noscript data-type=\"lazy\">\r\n    <iframe loading=\"lazy\" sandbox=\"allow-storage-access-by-user-activation allow-scripts allow-same-origin\" src=\"https:\/\/go.rossvideo.com\/l\/1033383\/2023-07-14\/yws\" width=\"100%\" height=\"500\" type=\"text\/html\" frameborder=\"0\" allowTransparency=\"true\" style=\"border: 0\"><\/iframe>\r\n<\/noscript>\r\n\r\n<script data-type=\"lazy\" type=\"text\/javascript\">\r\n    var fieldId = 'Last_Form_Conversion_URL';\r\n    var formUrl = 'https:\/\/go.rossvideo.com\/l\/1033383\/2023-07-14\/yws';\r\n    var params = window.location.search.replace('?', '');\r\n    var thisScript = document.scripts[document.scripts.length - 1];\r\n    var iframe = document.createElement('iframe');\r\n    var title = encodeURIComponent(document.location);\r\n\r\n\r\n\r\n\r\n   iframe.setAttribute('src', formUrl + '?' + params + '&' + fieldId + '=' + title);\r\n    iframe.setAttribute('width', '100%');\r\n    iframe.setAttribute('height', 500);\r\n    iframe.setAttribute('type', 'text\/html');\r\n    iframe.setAttribute('frameborder', 0);\r\n    iframe.setAttribute('allowTransparency', 'true');\r\n    iframe.style.border = '0';\r\n\r\n\r\n\r\n\r\n   thisScript.parentElement.replaceChild(iframe, thisScript);\r\n<\/script>                        <\/form>\n                                <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Intersport, a sports media and production company based in Chicago, has a long-standing reputation for producing top-quality sports broadcasts for a wide range of sports.   <\/p>\n","protected":false},"featured_media":85534,"template":"","case_study_category":[53,1480],"class_list":["post-85520","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","case_study_category-mobile-products","case_study_category-sports-broadcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.5 (Yoast SEO v24.5) - 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