{"id":43579,"date":"2022-12-30T21:02:26","date_gmt":"2022-12-30T21:02:26","guid":{"rendered":"https:\/\/www.rossvideo.com\/?post_type=product&#038;p=43579"},"modified":"2023-08-01T12:56:28","modified_gmt":"2023-08-01T16:56:28","slug":"audience-measurement","status":"publish","type":"product","link":"https:\/\/www.rossvideo.com\/master-control\/audience-measurement\/","title":{"rendered":"Audience Measurement"},"content":{"rendered":"<!-- HR002 -->\n<section  class=\"block-hero bg-default block_HR002   pb-0\">\n    <div class=\"wrapper\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 col-lg-9\">\n                    <div class=\"block-caption\">\n                                                    <h2 class=\"eyebrow text-overline-large color-white mb-4 \">\n                                    \n                                Master Control                            <\/h2>\n                                                        <h1 class=\"heading-1 color-white mb-4 mb-lg-5\">\n                                Nielsen\u00ae Watermark Solutions                            <\/h1>\n                                                <\/div>\n                <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n\n            <div class=\"block-bg\" >\n                            <img decoding=\"async\" src=\"https:\/\/www.rossvideo.com\/wp-content\/uploads\/2018\/03\/nielsen_hero.jpg\"  \/>\n                        <\/div>\n    <\/section>\n\n<!-- SEP001 - Empty Separator -->\n<section  class=\"block-content block_SEP001 set-height  bg-light-gray size-3\"><\/section> <!-- bg-red \/ bg-red-strong \/ bg-dark \/ bg-default \/ bg-dark-gray \/ bg-medium-gray \/ bg-light-gray  \/ size-2 \/ size-3 \/ size-4 \/ size-5 \/ size-6 \/ size-7 \/ size-8 \/ size-9 -->\n\n\n\n\n<!-- TXT001 - A block with text in 2 columns or single column -->\n\n<section  class=\"block-content block_TXT001  pb-0 bg-light-gray\">\n    <div class=\"container\">\n        <div class=\"row  \">\n            <div class=\"col-12 \n                                col-lg-9\">\n\n                                    <h3 class=\"eyebrow text-overline mb-3 mb-md-4\" style=\"color: black;\">\n                        \n                        At a Glance                    <\/h3>\n                                    <h2 class=\"heading-2                                                     mb-5\n                                                \" style=\"color: black;\">\n                        Accurately Measure Audience Engagement                    <\/h2>\n                                <div class=\"row\">\n                    <div class=\"col-12 \">\n                                                    <div class=\"wysiwyg-content\" style=\"color: black;\">\n                                <p>Ross provides flexible, robust solutions for encoding Nielsen<sup>\u00ae<\/sup>\u00a0watermarks, providing you with the tools to accurately measure your audience engagement.<\/p>\n                            <\/div>\n                                            <\/div>\n                                    <\/div>\n            <\/div>\n            \n        <\/div>\n    <\/div>\n<\/section>\n\n<script>\n    document.addEventListener('DOMContentLoaded', function() {\n        console.log('Script loaded');\n        const links = document.querySelectorAll('.section-anchor');\n        console.log('Found anchor links:', links.length);\n        \n        links.forEach(link => {\n            link.addEventListener('click', function(e) {\n                e.preventDefault();\n                const targetId = this.getAttribute('href').substring(1);\n                console.log('Clicking link to:', targetId);\n                \n                const targetElement = document.getElementById(targetId);\n                console.log('Found target element:', targetElement);\n                \n                if (targetElement) {\n                    const headerHeight = 100; \/\/ Fixed height for now\n                    const yOffset = -headerHeight;\n                    const y = targetElement.getBoundingClientRect().top + window.pageYOffset + yOffset;\n                    \n                    console.log('Scrolling to position:', y);\n                    window.scrollTo({\n                        top: y,\n                        behavior: 'smooth'\n                    });\n                }\n            });\n        });\n    });\n<\/script>\n\n    <section  class=\"block-content block_AB013  bg-light-gray\">\n        <div class=\"container overflow-hidden\">\n            <div class=\"row gx-5\">\n                                    <div class=\"col-12 col-lg-6 mb-5\">\n                        <a   class=\"card  bg-default\">\n                                                            <div class=\"card-img-top\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.rossvideo.com\/wp-content\/uploads\/2018\/03\/Measurement.jpg\" alt=\"\">\n                                <\/div>\n                                                        <div class=\"card-body\">\n                                                                    <h3 class=\"heading-5 card-title mb-3\">Active\/Passive (A\/P) Audience Measurement<\/h3>\n                                                                    <p>In 2005, the Nielsen\u00ae Company introduced the Active\/Passive Audience Measurement system designed for the purpose of measuring new forms of media distribution, multi-platform content, and particularly DTV and DVR-based time shifted viewing. The A\/P measurement system utilizes multiple identification engines to credit television tuning, including advanced audio encoding or watermarking (embedded within the audio spectrum), audio signatures or fingerprints which require a sample compared against a reference, and video watermarking.<\/p>\n                                                            <\/div>\n                        <\/a>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-6 mb-5\">\n                        <a   class=\"card  bg-default\">\n                                                            <div class=\"card-img-top\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.rossvideo.com\/wp-content\/uploads\/2018\/03\/Encoding.jpg\" alt=\"\">\n                                <\/div>\n                                                        <div class=\"card-body\">\n                                                                    <h3 class=\"heading-5 card-title mb-3\">Multi-Level Encoding<\/h3>\n                                                                    <p>Nielsen\u00ae\u2019s patented audio watermarking technology provides the capability to track content distribution from its origin to its final destination. This is accomplished through the insertion of a unique Program Content SID (Source Identification Code) at the broadcast network or national syndicator distribution center and insertion of a Final Distributor SID at a local broadcast station, local cable origination or national cable network distribution center . The SID is a second-by-second serial number used by Nielsen\u00ae and the television industry to uniquely identify program content to ensure proper crediting of viewing. Both Program Content and Final Distributor codes co-exist, resulting in audio content that is multi-level watermarked. Nielsen\u00ae\u2019s household meters detect and decode these watermarks to identify viewership.\r\n\r\n<br> <br>\r\n\r\nAdditionally, the patented Automated Measurement of Lineups (AMOL) technology is inserted in the VBI portion of the video and employs multi-level tracking capabilities similar to its audio counterpart.<\/p>\n                                                            <\/div>\n                        <\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n<!-- SEP001 - Empty Separator -->\n<section  class=\"block-content block_SEP001 set-height  bg-light-gray size-3\"><\/section> <!-- bg-red \/ bg-red-strong \/ bg-dark \/ bg-default \/ bg-dark-gray \/ bg-medium-gray \/ bg-light-gray  \/ size-2 \/ size-3 \/ size-4 \/ size-5 \/ size-6 \/ size-7 \/ size-8 \/ size-9 -->\n\n\n\n\n<!-- TXT003 - A text block with optional link -->\n\n<section  class=\"block-content block_TXT003  bg-medium-gray\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-md-8 col-lg-9\">\n                                    <h2 class=\"heading-4\n                                                mb-3\n                                                \">\n                        91快活林 Communities!                    <\/h2>\n                                    <p>The platform offers a place for live production professionals to come together to share their experiences, solve problems, find answers to questions and discuss best practices.<\/p>\n                            <\/div>\n                            <div class=\"col-12 col-md-4 col-lg-3\">\n                    <div class=\"btn-wrapper\">\n                        <a href=\"https:\/\/livinglive.community\/home?__hstc=20162983.b15ebf2e1e9b8b44b8f03792899b8254.1667861872298.1670438655462.1670443469423.47&#038;__hssc=20162983.2.1670443469423&#038;__hsfp=56776049\" target=\"_blank\" class=\"btn btn-link btn-icon\"   style=\"top:-16px\" >\n                            <span>Join Today!<\/span>\n                        <\/a>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n<!-- SEP001 - Empty Separator -->\n<section  class=\"block-content block_SEP001 set-height  bg-white size-3\"><\/section> <!-- bg-red \/ bg-red-strong \/ bg-dark \/ bg-default \/ bg-dark-gray \/ bg-medium-gray \/ bg-light-gray  \/ size-2 \/ size-3 \/ size-4 \/ size-5 \/ size-6 \/ size-7 \/ size-8 \/ size-9 -->\n\n\n\n\n<!-- TXT003 - A text block with optional link -->\n\n<section  class=\"block-content block_TXT003  pb-0 bg-white\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-md-8 col-lg-9\">\n                                    <h2 class=\"heading-4\n                       \n                            mb-24 mb-lg-0\n                                                 \">\n                        Products                    <\/h2>\n                            <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n<section  class=\"block-content block_DATA018 \">\r\n    <div class=\"container\">\r\n\r\n                    <div class=\"table-dg-container\">\r\n                <div class=\"table-responsive\">\r\n                    <table class=\"table table-data004\">\r\n                        <tbody>\r\n                            \n<tr>\n    <td class=\"stacked\"><strong>Broadcast Audio Processor<\/strong><\/td>\n    <td><span>Program playout chain audio processing with loudness levelling, Dolby\u00ae encoding and Nielsen\u00ae Watermarking.<\/span><\/td>\n    <td><a href=\"https:\/\/www.rossvideo.com\/master-control\/signal-processing\/softgear\/broadcast-audio-processor\/\" class=\"btn btn-link btn-icon\"><span>LEARN MORE<\/span><\/a><\/td>\n    <\/tr>\n<tr>\n    <td class=\"stacked\"><strong>NWE-TS<\/strong><\/td>\n    <td><span>Nielsen\u00ae Watermarks Encoder for ATSC Transport Streams<\/span><\/td>\n    <td><a href=\"https:\/\/www.rossvideo.com\/master-control\/audience-measurement\/nwe-ts\/\" class=\"btn btn-link btn-icon\"><span>LEARN MORE<\/span><\/a><\/td>\n    <\/tr>\n<tr>\n    <td class=\"stacked\"><strong>NWE-IP<\/strong><\/td>\n    <td><span>Audience measurement encoder for SMPTE ST 2110 \/ AES67 featuring Nielsen \/ Numeris watermark encoding.<\/span><\/td>\n    <td><a href=\"https:\/\/www.rossvideo.com\/master-control\/signal-processing\/softgear\/nwe-ip\/\" class=\"btn btn-link btn-icon\"><span>LEARN MORE<\/span><\/a><\/td>\n    <\/tr>\n<tr>\n    <td class=\"stacked\"><strong>NWE-3GA<\/strong><\/td>\n    <td><span>Nielsen\u00ae Watermarks Encoder (openGear)<\/span><\/td>\n    <td><a href=\"https:\/\/www.rossvideo.com\/infrastructure\/opengear-modular\/processing-monitoring\/nwe-3ga\/\" class=\"btn btn-link btn-icon\"><span>LEARN MORE<\/span><\/a><\/td>\n    <\/tr>                        <\/tbody>\r\n                    <\/table>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div>\r\n<\/section>\n\n<!-- SEP001 - Empty Separator -->\n<section  class=\"block-content block_SEP001 set-height  bg-white size-3\"><\/section> <!-- bg-red \/ bg-red-strong \/ bg-dark \/ bg-default \/ bg-dark-gray \/ bg-medium-gray \/ bg-light-gray  \/ size-2 \/ size-3 \/ size-4 \/ size-5 \/ size-6 \/ size-7 \/ size-8 \/ size-9 -->\n\n\n\n<!-- SEP001 - Empty Separator -->\n<section  class=\"block-content block_SEP001 set-height  bg-light-gray size-3\"><\/section> <!-- bg-red \/ bg-red-strong \/ bg-dark \/ bg-default \/ bg-dark-gray \/ bg-medium-gray \/ bg-light-gray  \/ size-2 \/ size-3 \/ size-4 \/ size-5 \/ size-6 \/ size-7 \/ size-8 \/ size-9 -->\n\n\n\n<!-- TXT005 - Action info block with wysiwyg content\n    - Variant_2: for large tables\n -->\n\n<section  class=\"block-content block_TXT005  bg-light-gray flip-columns\">\n    <div class=\"wrapper wrapper-offset\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 col-lg-6 col-caption\">\n                    <div class=\"block-caption\">\n                        <div class=\"table-dg-container\">\n                            <div class=\"table-responsive\">\n                                                                    <h2 style=\"color:black;\" class=\"heading-4 mb-4\">About Nielsen\u00ae<\/h2>\n                                                                    <div class=\"wysiwyg-content \">\n                                        <p>Nielsen<sup>\u00ae<\/sup>\u00a0has a 90-year legacy in providing clarity for their clients around the global consumer. Nielsen<sup>\u00ae<\/sup>\u00a0knows what consumers watch \u2013 and what they buy \u2013 and more significantly they provide intelligence to help their clients understand these behaviors in relation to their business. Nielsen<sup>\u00ae<\/sup>\u00a0is dedicated to innovative methodologies and technologies, allowing them to be at the forefront of how they capture consumer behavior, which is integral to their clients\u2019 business growth.<\/p>\n                                    <\/div>\n                                                                    <div>\n                                        <a  href=\"https:\/\/www.nielsen.com\/\" target=\"_blank\"  class=\"btn btn-link btn-icon\">\n                                            <span>Visit Nielsen.com<\/span>\n                                            \n                                                                                    <\/a>\n                                    <\/div>\n                                                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                                    <div class=\"col-12 col-lg-6 col-img mt-4 mt-md-0\">\n                        <div class=\"block-img mb-5 mb-lg-0\">\n                                                            <img decoding=\"async\" src=\"https:\/\/www.rossvideo.com\/wp-content\/uploads\/2018\/03\/logo.jpg\"  \/>\n                                                        \n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<!-- SEP001 - Empty Separator -->\n<section  class=\"block-content block_SEP001 set-height  bg-white size-3\"><\/section> <!-- bg-red \/ bg-red-strong \/ bg-dark \/ bg-default \/ bg-dark-gray \/ bg-medium-gray \/ bg-light-gray  \/ size-2 \/ size-3 \/ size-4 \/ size-5 \/ size-6 \/ size-7 \/ size-8 \/ size-9 -->\n\n\n\n\n<!-- TXT003 - A text block with optional link -->\n\n<section  class=\"block-content block_TXT003  pb-0 bg-white\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-md-8 col-lg-9\">\n                                    <h2 class=\"heading-4\n                       \n                            mb-24 mb-lg-0\n                                                 \">\n                        Downloads                    <\/h2>\n                            <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n<!-- DATA017 -->\r\n<section  class=\"block-content block_DATA017 \">\r\n    <div class=\"container\">\r\n                    <div class=\"accordion\" id=\"accordion-fw\">\r\n                <div class=\"accordion-item\">\n\t\t\t<h2 class=\"accordion-header\" id=\"heading-fw-1-1-199043583\">\n\t\t\t\t<button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-fw-1-1-199043583\" aria-expanded=\"false\" aria-controls=\"collapse-fw-1-1-199043583\">\n\t\t\t\t\t<span class=\"text-overline\">Manuals<\/span>\n\t\t\t\t<\/button>\n\t\t\t<\/h2>\n\t\t\t<div id=\"collapse-fw-1-1-199043583\" class=\"accordion-collapse collapse \" aria-labelledby=\"heading-fw-1-1-199043583\" data-bs-parent=\"#accordion-fw\">\n\t\t\t\t<div class=\"accordion-body\">\n\t\t\t\t\t<h3 class=\"heading-5 mb-3\">Manuals<\/h3>\n\t\t\t\t\t\t<ul class=\"block-list\"><li>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/documentation.rossvideo.com\/files\/Manuals\/Signal%20Processing\/Nielsen%20and%20TES\/NWE_3GA.pdf\" target=\"_blank\" class=\"hyperlink\">\n\t\t\t\t\t\t\t\t\t\t<div>NWE-3GA User Manual<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"btn btn-link btn-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<span>Download<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/documentation.rossvideo.com\/files\/Manuals\/Signal%20Processing\/Nielsen%20and%20TES\/NWE_TS.pdf\" target=\"_blank\" class=\"hyperlink\">\n\t\t\t\t\t\t\t\t\t\t<div>NWE-TS User Manual<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"btn btn-link btn-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<span>Download<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/documentation.rossvideo.com\/files\/Manuals\/Signal%20Processing\/Nielsen%20and%20TES\/NWE-IP User Guide (3900DR-204).pdf\" target=\"_blank\" class=\"hyperlink\">\n\t\t\t\t\t\t\t\t\t\t<div>NWE-IP User Manual<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"btn btn-link btn-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<span>Download<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\n\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"accordion-item\">\n\t\t\t<h2 class=\"accordion-header\" id=\"heading-fw-2-2-784833229\">\n\t\t\t\t<button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-fw-2-2-784833229\" aria-expanded=\"false\" aria-controls=\"collapse-fw-2-2-784833229\">\n\t\t\t\t\t<span class=\"text-overline\">QuickStart Guides<\/span>\n\t\t\t\t<\/button>\n\t\t\t<\/h2>\n\t\t\t<div id=\"collapse-fw-2-2-784833229\" class=\"accordion-collapse collapse \" aria-labelledby=\"heading-fw-2-2-784833229\" data-bs-parent=\"#accordion-fw\">\n\t\t\t\t<div class=\"accordion-body\">\n\t\t\t\t\t<h3 class=\"heading-5 mb-3\">QuickStart Guides<\/h3>\n\t\t\t\t\t\t<ul class=\"block-list\"><li>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/documentation.rossvideo.com\/files\/Manuals\/Terminal%20Equipment\/Nielsen%20and%20TES\/QuickStart NWE-3GA (NWE3AGDR-002).pdf\" target=\"_blank\" class=\"hyperlink\">\n\t\t\t\t\t\t\t\t\t\t<div>NWE-3GA QuickStart Guide<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"btn btn-link btn-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<span>Download<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/documentation.rossvideo.com\/files\/Manuals\/Terminal%20Equipment\/Nielsen%20and%20TES\/NWE-TS Quick Start Guide (NWETSDR-002).pdf\" target=\"_blank\" class=\"hyperlink\">\n\t\t\t\t\t\t\t\t\t\t<div>NWE-TS QuickStart Guide<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"btn btn-link btn-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<span>Download<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/documentation.rossvideo.com\/files\/Manuals\/Terminal%20Equipment\/Nielsen%20and%20TES\/NWE-IP Quick Start Guide (3900DR-202).pdf\" target=\"_blank\" class=\"hyperlink\">\n\t\t\t\t\t\t\t\t\t\t<div>NWE-IP QuickStart Guide<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"btn btn-link btn-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<span>Download<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\n\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t            <\/div>\r\n            <\/div>\r\n<\/section>\n\n<!-- SEP001 - Empty Separator -->\n<section  class=\"block-content block_SEP001 set-height  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Send us a note!<\/h2>\n                                                    <p class=\"mb-0\">We\u2019ll put you in touch with a member of our team to discuss your specific needs. <\/p>\n                                        <\/div>\n            <\/div>\n            <div class=\"col-12 col-md-7 bg-light-gray overflow-hidden\">\n                                        <form class=\"block-form form-style\">\n                            <!-- global form-snippet -->\n                            <noscript data-type=\"lazy\">\r\n    <iframe loading=\"lazy\" sandbox=\"allow-storage-access-by-user-activation allow-scripts allow-same-origin\" src=\"https:\/\/go.rossvideo.com\/l\/1033383\/2023-07-14\/yws\" width=\"100%\" height=\"500\" type=\"text\/html\" frameborder=\"0\" allowTransparency=\"true\" style=\"border: 0\"><\/iframe>\r\n<\/noscript>\r\n\r\n<script data-type=\"lazy\" type=\"text\/javascript\">\r\n    var fieldId = 'Last_Form_Conversion_URL';\r\n    var formUrl = 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